The National Horseracing Museum announced in October 2022 that for the second year running they have been awarded the VisitEngland Gold Accolade! This makes them one of just four venues in the East of England to be awarded Gold status, and one of 30 in the whole country.
The 2021-22 Visitor Attraction Accolades were awarded to 97 attractions in total and were designed to highlight the quality and diversity of visitor experiences on offer across England. To see the full list of attractions to receive VisitEngland’s 2021-22 Visitor Attraction Accolades, click here.
Using a scores-based system referred to as the annual VisitEngland Visitor Attraction Quality Scheme assessments, specific attractions were ranked in a number of different categories, including Welcome, Best Told Story, Quality Food & Drink, Hidden Gem and Gold for overall winners.
Referring to the award, a spokesperson from the National Horseracing Museum said, “Our second consecutive Gold Award is testament to the hard work of all of the team at the museum, from the staff in the Tack Room restaurant and on-site Bakery, to our behind-the-scenes team, front of house and visitor services teams, the shop and practical gallery teams, and of course our army of dedicated and wonderful volunteers.
Each and every one of our supporters, team members and staff are key to the success of the museum and have all contributed towards this fantastic award and achievement and should be very proud of their involvement.”
Andrew Stokes, Director at VisitEngland, said of the latest assessment results, “It’s so exciting to see our brilliant attractions providing outstanding experiences for visitors and to recognise and showcase the variety and quality across the country. England has unmissable visitor attractions and experiences that deliver world-class customer service. They also provide the warmest of welcomes and unforgettable storytelling that connects the whole experience, including retail and food and drink offers that exceed expectations.”
Running since 2014, the annual accolades are available to VisitEngland’s Visitor Attraction Quality Scheme participants across a wide range of tourism experiences in England from museums and galleries, farm attractions, historic houses and gardens to churches, cathedrals and country parks.
To find out more about visiting this award-winning attraction, visit the National Horseracing Museum website.